CXG
Contact
CXG
Contact
CXG

CXG

Founded in 2006 by Christophe Caïs, CXG helps premium and luxury brands turn customer insights into in-store actions and measurable business results. A global leader in luxury customer experience, it serves over 220 brands in 85 countries with 275+ employees.

Website

cxg.com

Thesis 

FlexEquity

Geography 

Europe

Transaction Date

10/21/2026

Funds

Cervinvest Scale

Transaction

Minority investment alongside the founder and management team

Value Creation Plan

  • Strengthening the group’s global leadership in its historical markets, in a premium and luxury sector supported by favorable structural trends;
  • Broadening the product and service offering, through continued investment in data, digital platforms and new analytics capabilities to establish CXG as a tech-enabled partner;
  • Targeted acquisitions to enrich the group’s expertise and expand its presence into new market segments;
  • Winning new clients and expanding into adjacent sectors, building on CXG’s recognized capacity for innovation.

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