Cervinvest Capital is pleased to announce that Cervinvest Scale, its fund dedicated to lower-midcap investments, has acquired a minority stake in CXG, the leading data-driven consulting and solutions partner to premium and luxury brands. In this primary transaction, Cervinvest Scale invests alongside founder Christophe Caïs and an extended management team, who retain control of the company, with the shared ambition of accelerating CXG’s development and strengthening the group’s investment capacity to support its next phase of growth. The financial terms of the transaction were not disclosed.
CXG: the global reference in customer experience for luxury brands
Founded in 2006 by Christophe Caïs, CXG helps premium and luxury brands turn customer insight into retail execution and measurable commercial results, identifying and quantifying performance gaps across the entire customer journey. Its integrated offering combines strategic consulting, consumer insights, performance measurement, CX and EX programs, market intelligence, and capability building through in-person and digital learning. At the core of its approach is a proprietary global panel of over 90,000 premium and luxury consumers, through which it conducts over 100,000 surveys each year, generating more than 10 million data points. CXG today works with more than 220 leading premium and luxury brands, operates in 85 countries and employs more than 275 professionals across 12 offices, from Shanghai, to Paris, to New York.
A partnership to accelerate the company’s growth and technology development
Cervinvest Scale will put its financial resources and its experience in growth strategies in support of management’s ambitious development plan, built around three pillars:
- Strengthening the group’s global leadership in its core markets, driven by the structural momentum of the premium and luxury sector;
- Expanding the group’s range of products and services, in particular through continued investment in data, digital platforms and new analytical capabilities to consolidate CXG’s positioning as a tech-enabled partner relying on proprietary data;
- Pursuing targeted M&A, aimed at complementing the group’s expertise and expanding its presence in new market segments.
This transaction reflects Cervinvest Scale’s strategy: supporting leading founders and managers as they accelerate and scale up their businesses.
“For twenty years, we have built CXG alongside the world’s most prestigious luxury houses, and it is their trust that allows us to open this new chapter today. With Cervinvest Scale, we have chosen a partner that shares our long-term vision and gives us greater means to go further, faster. CXG remains an entrepreneurial company, close to its clients and committed to their retail performance on the ground. This partnership does not change who we are; it gives us the means to become what we want to be,” comments Christophe Caïs, Founder and CEO of CXG.
“CXG is a global leader in an attractive market, with multiple levers for further growth: new client wins, expansion into adjacent sectors, M&A and technological innovation. The company is led by a strong, seasoned management team that stands out for its global reach, deep specialization and recognized expertise as an innovator in its field,” comment Guillaume de Jongh, Managing Partner, and Arthur Milliard, Partner, Cervinvest Scale.
